With two out of 7 people in the world using social media, a social media campaign is becoming an essential part of every marketing strategy. The number social media users in developed nations shoot up in developed countries. You just cannot ignore all these people. To run an effective social media campaign, you need to be strategic and not just do it aimlessly. Here are the top 5 tips to help you run a successful social media campaign.
1. Set Goals and Budget
Having clear objectives will help you generate the relevant content. There are many reasons as to why you can run a social media campaign. Maybe you want to increase your brand mentions and create awareness of a particular product or service you are launching. Perhaps you want to increase you online followers. Whatever your goals are, setting a clear objective for your social media campaign will help you have a successful. It is imperative that you also set your budget at this stage.
2. Choose the Network
If you have clear goals, you will also have a particular group that you will be targeting. You should then proceed to choose the network that allows you to target these people. If you are a B2B company looking to reach out to potential clients, LinkedIn is your best option. Twitter and Facebook, on the other hand, allow you to target your audience based on their age, gender, location, language, or even interests. Your budget should also guide you in choosing the media to use.
3. Generate and Display the Content
Once you have chosen your network, proceed to generate the content. Content is perhaps the most important part of the campaign. It should be tailored to your audience and the network too as different platforms carry different content. You can get a good copywriter and graphic designer for the campaign if you don’t have one. Publish the content on the relevant network.
Engagement will receive a big boost if you are engaging in it yourself. If all customers do is participate in the hashtag or post, and they don’t see you doing the same, they will stop participating altogether. Make an effort to comment or like their contribution. Be fun, funny, and cheeky yet professional. You can even engage social media influencers to maximize reach and impact. These are people who already have a following that you are targeting. Using influencers will be guided by your budget.
5. Measure and Analyze
Using the numerous social media analytics tool available to measure the results of the campaign progressively. Doing so will help you realize what works for you and what doesn’t. You can use Twitter and Facebook native analytics or others such as google analytics or Hootsuite for this task.
A social media campaign can help you increase awareness of your brand or a new product or service. It can also serve to increase brand loyalty or grow your online audience. Whatever your reason maybe, following these tips will help your digital campaign achieve its goals.